The TITLE tag is one of the most important tags for your website SEO

The TITLE tag is probably the tag that has the strongest impact on the search engine optimization of your website. All search engines including the major ones like Google and Yahoo, pay special attention to the TITLE tag. The TITLE HTML tag impacts the search engine friendliness of your web pages in two different ways.

The page title impacts the ranking of your web page

Web search engines index the text content inside your title tags and use it when ranking your website and what is even more important, the text in TITLE is given a higher priority than rest of the text on your web page. That is why you should make sure you have put enough keywords into the titles of your web pages.

The page title is displayed by Google (and other search engines) on the results page

When Google displays the link to your web page, it uses the page title as the text for that link. This means that the page title effects the clickthrough rate for the link. Whether the user will click on the link leading to your page or he will move on to the next link actually depends on the text of the title. Make sure that you use some meaningful text for your page title and that the title will attract the user's attention and will make him click on the title.

Mistakes most often made when setting the page titles for your website

• No title at all or an empty title. Many websites are edited using visual HTML editors that do not set a page title, or set some default title which is irrelevant to your website content. Same holds true for ready web templates - they don't have relevant titles. That is why before you actually put your web pages online, you should edit their titles manually.
• Using the same title for each and every page of your website. Using the same title for every page is a mistake even when the title contains relevant keywords and is actually able to attract the user's attention. The more diverse your page titles are the higher the chance is that at least one of the page titles will catch the user's eye and he will click on your link in the search results. Also different titles mean different content and therefore a higher chance that at least one of your pages will match the user's search query in Google (or any other search engine).